Furniture should not
cost a fortune.
Direct-To-Door, From Day One.
CheapestGenrric started in a leased warehouse off South Lamar with one stubborn idea: solid-wood furniture should not be priced like an art investment. Boutique brands sell the same plywood-and-veneer dressers for ten times what they cost to make. We saw a gap and walked through it.
We design every item ourselves, work directly with FSC-certified mills in North America and Vietnam, and ship flat-pack from one Austin freight dock. No retail mark-up. No three-month "hand-built in Brooklyn" wait. No fluff. Just real materials at honest prices.
Today the team is fourteen people: designers, woodworkers, freight specialists, and one very good warehouse cat named Biscuit. We ship roughly 600 orders a week to all 50 US states, and we still answer every customer email ourselves.
Three Things You Are Not Paying For.
No Showroom
We do not pay rent on a Madison Avenue floor. The savings stay in the price tag, not the marble lobby.
No Wholesalers
Every piece ships direct from our Austin dock. We skip the four hands a typical sofa passes through before it reaches you.
No Marketing Theatre
We do not pay influencers to call our chair "iconic." We pay woodworkers and freight crews instead.
Stop By, Or Just Browse
Our Austin warehouse showroom is open weekdays. Or shop the catalog from your couch — we'll bring you a better one.